12 Aug 2014

5 tips to increase engagement on your Facebook brand page.

How to make your Facebook brand page make a real impact for your business? It could be getting more people to visit your website or your blog. It could be that you want more people to know about what you do (services) or what you make (products).

Whether you want more likes, shares or leads, building up a following is going to take time. While you try to do that, is your current Facebook audience (fans) engaged?

You can measure the engagement level of your Facebook posts easily with the help of Facebook insights. If you are not happy with the numbers that you see there, fret not. I have a few tips to help you make things better.

5 tips to increase your Facebook Fan Page engagement:

Here are the 5 tips to increase your Facebook Fan Page engagement:

  1. Post interesting, engaging pictures frequently: Relevant images are a great way to increase engagement. Just don't overdo motivational stuff. Keep your pictures relevant to your brand image and messaging. 
  2. Create opportunities to engage: Ask questions, invite participation, and try to genuinely interact with your Facebook Fans. When you actually try to have conversations, you'll see your Facebook engagement levels improve. 
  3. Tell your Facebook fans why they should care: While the meaning and purpose of your services and products might be quite obvious to you, it might not be the same to others who are busy with other things in their life. Make it easy for your audience to understand what is it that you offer and how they would benefit out of your service or product. 
  4. Keep the content relevant to your brand, but don't talk about your business in every post: Try a good mix of useful, interesting posts that link back to what you do. While it's a total no-no to hard-sell in every post, be sure to keep your non-promotional posts consistent with your brand. 
  5. Leverage Facebook Insights: I say this quite often, and for a good reason. You can improve only what you can measure. So, make the most out of Facebook insights. See what's working with your Facebook fans. Try to replicate the success. But don't do exactly the same thing. Even the best stuff can get boring when repeated. 
If you found my tips useful, please +1 or share using the social bar below. You can also subscribe to my blog so you get the next set of online marketing tips directly to your inbox. 

17 Feb 2014

How to create an online e-commerce store without technical skills.

You have a small business. You want to setup an online ecommerce store to make it bigger. But you are not sure how. What will be the cost, which technology to use, whom to hire. Sounds familiar?

Now, here's the good news!

You don't need to be a technical person to set up an online ecommerce store. Neither do you need to spend huge amounts of money and wait for months to see your online store up and and running. There are some great online, DIY ( do-it-yourself) solutions that will help you have a web store up and running in no time, with integrated payment gateways and hundreds of products.

What's more, most of these stores have Paypal and other popular payment facilitators pre-integrated. Integrating third-party payment gateways is also quite simple, as compared to a website that is being built from scratch.

Even if you have a software development background, it makes a lot of sense to use your time to develop and quickly launch your idea, rather than spending months on coding a new website.

What are the popular options for setting up a DIY e-commerce store?

1) Shopify
2) MagentoGo

shopify setup assistance, online ecommerce store, payment gateway setup

Which software solution is the best for your own e-commerce store?

This depends on a few factors:

1) Size of your business
2) Number of products
3) Features needed
4) Customization level needed
5) Time you can spend on managing the site

Can I try one of these Online Store Builders before I pay up for my e-commerce store?

Yes, most of these e-commerce site solution providers offer a free trial before you pay up. This trial period is in the range of 2 weeks, which should be good enough for you to explore their tools and features. 

I want my own logo, banner and brand colors on my e-commerce store. Is that possible?

Yes, you can customize your e-commerce store with your logo, banner and brand colors. 

What if I need help in setting up/managing/customizing the store?

You can hire professionals who work on a per hour or per contract basis to help you with tasks that are too technical or time-consuming. 

Do you have any questions? Do you need help with setting up an e-commerce store?

Write to us @ contact at scriptshaala dot com, we'll help you.