6 simple tips to write better marketing copy.
2) Make the sentences shorter
3) Use the simpler, more common forms of words wherever possible
4) Assume your reader knows nothing about your industry or its terminology
5) Know they are really pressed for time and have short attention spans when online
6) Make it as easy as possible for them to understand what you do and why should they buy your product/pay for your service.
Always remember: The purpose of writing is to communicate, not complicate.