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Copywriting is about powerful words. Not copious content.

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People think copywriting is about writing flowery words. It isn't. Copywriting is most effective when it uses potent and powerful words to convey why and how the product or service can make a difference to someone's life. Copywriting is all about more quality, less quantity. It's about using fewer words to convey much more, sometimes conveying entire concepts and vision in a bunch of words.

Many do not realize that the world's most remembered slogans, marketing campaigns and brand identities have copywriting to thank for.