tag:blogger.com,1999:blog-6235863823006690682024-03-19T05:12:00.919-07:00ScriptShaala<b>Online marketing consultant & website developer.</b>
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15 years of experience.<br>
All round expertise in digital space. <br>Multiple successful projects. <br>Affordable services for growing brands.</p>
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contact@scriptshaala.com
</p>rad-digitalhttp://www.blogger.com/profile/09041146190181457913noreply@blogger.comBlogger15125tag:blogger.com,1999:blog-623586382300669068.post-68730048992127431042018-07-10T04:47:00.003-07:002018-08-02T18:36:01.623-07:00Online marketing and website development services for growing brands<div dir="ltr" style="text-align: left;" trbidi="on">
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<b style="background-color: #f0f9ff; color: #505153; font-family: Roboto, sans-serif; font-size: 15px;"><b style="background-color: #f0f9ff; color: #505153; font-family: Roboto, sans-serif; font-size: 15px;">YOU</b></b><br />
<br style="background-color: #f0f9ff; color: #505153; font-family: Roboto, sans-serif; font-size: 15px;" />
<span style="background-color: #f0f9ff; color: #505153; font-family: "roboto" , sans-serif; font-size: 15px;">- Are a growing brand looking for help with your website and/or online marketing requirements.</span><br />
<span style="background-color: #f0f9ff; color: #505153; font-family: "roboto" , sans-serif; font-size: 15px;">- Value quality and integrity.</span><br />
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<b style="background-color: #f0f9ff; color: #505153; font-family: Roboto, sans-serif; font-size: 15px;">ME </b><br />
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<span style="background-color: #f0f9ff; color: #505153; font-family: "roboto" , sans-serif; font-size: 15px;">- I am a Bangalore based online marketing consultant with 15 years of experience in the digital space.</span><br />
<br style="background-color: #f0f9ff; color: #505153; font-family: Roboto, sans-serif; font-size: 15px;" />
<span style="background-color: #f0f9ff; color: #505153; font-family: "roboto" , sans-serif; font-size: 15px;">- I have helped multiple businesses achieve their online presence goals, whether it is through creating an effective and responsive website, developing a stunning e-commerce store, or by getting enough organic traffic from Google to double their sales in a year.</span><br />
<br style="background-color: #f0f9ff; color: #505153; font-family: Roboto, sans-serif; font-size: 15px;" />
<span style="background-color: #f0f9ff; color: #505153; font-family: "roboto" , sans-serif; font-size: 15px;">- I have mostly worked with small and medium sized businesses, and I understand the opportunities and challenges involved in being a growing brand. My services and packages are customized to work best for a business just like yours.</span><br />
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<b style="background-color: #f0f9ff; color: #505153; font-family: Roboto, sans-serif; font-size: 15px;">How can YOU hire ME? </b><br />
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<span style="background-color: #f0f9ff; color: #505153; font-family: "roboto" , sans-serif; font-size: 15px;">- As a consultant for one time projects.</span><br />
<span style="background-color: #f0f9ff; color: #505153; font-family: "roboto" , sans-serif; font-size: 15px;">- On a monthly retainer for projects that require regular updates, like website management/social media management.</span><br />
<span style="background-color: #f0f9ff; color: #505153; font-family: "roboto" , sans-serif; font-size: 15px;">- As an outsourced CMO (Chief Marketing Officer) or Digital Technologist, who creates an overarching strategy and guides your existing staff/vendors in executing that strategy. </span><b style="background-color: #f0f9ff; color: #505153; font-family: Roboto, sans-serif; font-size: 15px;"> </b><br />
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<span style="background-color: #f0f9ff; color: #505153; font-family: "roboto" , sans-serif; font-size: 15px;">Want to know more? Write to me : </span><a href="mailto:contact@scriptshaala.com" style="background: rgb(240, 249, 255); color: #bd76e8; font-family: Roboto, sans-serif; font-size: 15px; text-decoration-line: none;" target="_blank">contact@scriptshaala.com</a><br />
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<br style="background-color: #f0f9ff; color: #505153; font-family: Roboto, sans-serif; font-size: 15px;" />
<span style="background-color: #f0f9ff; color: #505153; font-family: "roboto" , sans-serif; font-size: 15px;">Radhika</span><br />
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<a href="https://www.facebook.com/Scriptshaala/" style="background: rgb(240, 249, 255); color: #bd76e8; font-family: Roboto, sans-serif; font-size: 15px; text-decoration-line: none;" target="_blank">Facebook</a><span style="background-color: #f0f9ff; color: #505153; font-family: "roboto" , sans-serif; font-size: 15px;"> | </span><a href="https://www.linkedin.com/in/scriptshaala/" style="background: rgb(240, 249, 255); color: #bd76e8; font-family: Roboto, sans-serif; font-size: 15px; text-decoration-line: none;">LinkedIn</a></div>
rad-digitalhttp://www.blogger.com/profile/09041146190181457913noreply@blogger.comtag:blogger.com,1999:blog-623586382300669068.post-2884295196683718692018-01-02T14:38:00.002-08:002018-07-10T04:46:21.746-07:0010 things you can do to give your business a boost this New Year<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiOqgzr2PkQjWaK9yhg_v3rBu9MfSNqgbzVfHWbmcV0Cr6sfjxNoVzWSKkP0wm_B0XmC7W8GYiKD7O4gxV1hwt1NvbJ-5GBXTDZZER2zPhDYJeEh6_4DknRmLV46-kmlYOhfJKRF_-obVs/s1600/planner-3485976_1280.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="854" data-original-width="1280" height="266" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiOqgzr2PkQjWaK9yhg_v3rBu9MfSNqgbzVfHWbmcV0Cr6sfjxNoVzWSKkP0wm_B0XmC7W8GYiKD7O4gxV1hwt1NvbJ-5GBXTDZZER2zPhDYJeEh6_4DknRmLV46-kmlYOhfJKRF_-obVs/s400/planner-3485976_1280.jpg" width="400" /></a></div>
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1) Update your website. Especially your About Us, Services/Projects and Press sections. <br />
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2) Update your LinkedIn profile. It matters even if you are a business owner. <br />
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3) Work on a marketing calendar for the year. Plan ahead for vacation times and make sure things are ready in advance. <br />
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4) Revisit your customer engagement strategy. Do you send them regular newsletters? Do you reply to each mail and message? <br />
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5) If you are the brand, invest in a professional photoshoot. Update your website and social media profiles with the fab new pictures. <br />
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6) If your business is only offline, work on creating an effective digital presence. If your business is majorly online, work on local outreach and networking. In the current times, being only online or offline isn't viable anymore. <br />
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7) Plan to delegate more this year. Focus your time on what gives you the best business returns. <br />
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8) Like in other things in life, Don't Sweat The Small Stuff. <br />
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9) Plan for vacation times all through the year. Do this with the same commitment that you give to your business. If you are not relaxed and recharged, you cannot give much to your business or customers. <br />
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10) Your staff is as important as your customers. Work on a retention strategy that includes things that make them happy (hint: it's not ONLY money. Appreciation, growth opportunities, and compassion count too.) If your staff is happy, that makes your life easier, makes their work better, and makes a world of difference on how they interact with your end customers.<br />
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What are your business goals for this year? Would love to hear from you!</div>
rad-digitalhttp://www.blogger.com/profile/09041146190181457913noreply@blogger.comtag:blogger.com,1999:blog-623586382300669068.post-44709386288808341212016-06-21T04:37:00.000-07:002018-07-10T05:04:39.627-07:006 simple tips to write better marketing copy. <div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjjCjxpvRHkcExEpibEVXFrv5pu7fu6jz87pwY5r0YE28j6Tr7GxFvLxfXCndJsOv3djhPKXThMzmTUbM8tUkaLAaR_qJLjqFxMypPwuwQE-_EVz9pACgUt1LGhA8ULmxFMQkqv9hHppfE/s1600/woman-792162_1920.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="how to write marketing copy, how to write better, bangalore online marketing " border="0" height="266" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjjCjxpvRHkcExEpibEVXFrv5pu7fu6jz87pwY5r0YE28j6Tr7GxFvLxfXCndJsOv3djhPKXThMzmTUbM8tUkaLAaR_qJLjqFxMypPwuwQE-_EVz9pACgUt1LGhA8ULmxFMQkqv9hHppfE/s400/woman-792162_1920.jpg" title="" width="400" /></a></div>
<span style="background-color: #fafafa; font-family: inherit;">1) Avoid jargon</span><br /><span style="background-color: #fafafa; font-family: inherit;">2) Make the sentences shorter</span><br /><span style="background-color: #fafafa; font-family: inherit;">3) Use the simpler, more common forms of words wherever possible</span><br /><span style="background-color: #fafafa; font-family: inherit;">4) Assume your reader knows nothing about your industry or its terminology</span><br /><span style="background-color: #fafafa; font-family: inherit;">5) Know they are really pressed for time and have short attention spans when online</span><br /><span style="background-color: #fafafa; font-family: inherit;">6) Make it as easy as possible for them to understand what you do and why should they buy your product/pay for your service.</span><br /><ul style="text-align: left;">
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<span style="background-color: #fafafa; line-height: 19px; white-space: pre-wrap;"><span style="font-family: inherit;">Always remember: The purpose of writing is to communicate, not complicate. </span></span></div>
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rad-digitalhttp://www.blogger.com/profile/09041146190181457913noreply@blogger.comtag:blogger.com,1999:blog-623586382300669068.post-80739073466385412782015-11-10T22:57:00.000-08:002018-07-10T05:13:28.550-07:00How to make a visitor to your website leave within 10 seconds.Or 10 things that will make sure your website is a disaster.<div dir="ltr" style="text-align: left;" trbidi="on">
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Just in case you want your website to destroy your business, try following these tips.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEis_3NNMZkcOSQNte7RMGHRclN7Fh2GpmWGNtk0lBOPojVf_WMjRumUUJBemrW1LbuzaQP7Yc90kTSgA-Ph9cnRBCK_GIvz_p66ET2O4gEnCLnSu1Dla3E1gyZwqopuKby1Xcfk7HYiiwU/s1600/time-3098699_1280.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="800" data-original-width="1280" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEis_3NNMZkcOSQNte7RMGHRclN7Fh2GpmWGNtk0lBOPojVf_WMjRumUUJBemrW1LbuzaQP7Yc90kTSgA-Ph9cnRBCK_GIvz_p66ET2O4gEnCLnSu1Dla3E1gyZwqopuKby1Xcfk7HYiiwU/s320/time-3098699_1280.jpg" width="320" /></a></div>
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1) Keep showing popups - sales pitches, scratch cards, anything that'll help make your website look spammy.<br />
2) Block content and rudely keep insisting on signing up for a newsletter or something similar designed to capture data and haunt the poor soul later through emails and text messages. Don't give them a chance to take a look around and decide for themselves if they really want to hear from you.<br />
<a name='more'></a>3) Have a ton of pictures on the homepage and make your website take forever to load. Never ever use vector graphics. Just uncompressed, huge high-res images.<br />
4) Have a flash intro that'll need a lot of bandwidth and take a really long time to load. Add some loud music to assault more senses. (oh, there's more good news - Google penalizes websites that load slowly- so yes, this is a good way to decrease the ranking of your website, if there is any in the first place).<br />
5) Don't tell them upfront what is your site about. Hide your elevator pitch somewhere deep down in the website. Or, don't have one at all, Anywhere.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEikdKz0oo7xWCWQPAGcrlV-rCa6TiDS5NTMw40eMkauoYQWLJimhbiuPxqJvAkrHtRvO4fEo_Wc8bAy3QA3cizXfJpX7ygQVLY_gpjraaeEScvLV8JSTJeuHhf9HLHtFJ1X2vnOSwssKkI/s1600/Marketing-Services-Funny-Photo.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1144" data-original-width="1564" height="234" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEikdKz0oo7xWCWQPAGcrlV-rCa6TiDS5NTMw40eMkauoYQWLJimhbiuPxqJvAkrHtRvO4fEo_Wc8bAy3QA3cizXfJpX7ygQVLY_gpjraaeEScvLV8JSTJeuHhf9HLHtFJ1X2vnOSwssKkI/s320/Marketing-Services-Funny-Photo.jpg" width="320" /></a></div>
6) Use the least contrast and make your text near impossible to read - think white over light blue, grey over brown etc. You can enhance this visual appeal by making the font small as well- anything below size 10 will work wonders.<br />
7) Have a bad UI. Make it difficult for people to find anything. Have fancy names for the standard pages like About and Contact Us.<br />
8) Take it social. Have a moving social plugin that'll move with the page and won't let the reader see anything.<br />
9) Did all the above fail? OK then, talk about yourself and show them page after page of jargon filled self-praise. Make sure there's no useful information for the reader, or how your product or service makes any difference. A simple trick to achieve this - start every sentence with "We". After all, the people reading your website love you unconditionally and would gush over anything that you do, the way a mother gushes over her newborn. There's nothing that gives them more happiness than reading up about all the wonderful things that you imagine yourself to be.<br />
10) Want to make this better? Have a founders message, with an old, constipated face right on the homepage. Ramble about some vague 'mission' and 'vision'. You don't even have to write this. Just copy something online, and replace some words and the name. Or not. Trust me you, people will be so enchanted (bored brain-dead) that they'll never notice.<br />
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Did I miss anything? What's the most irritating thing that you find on websites?<br />
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PS: If you have found websites like the ones mentioned above irritating, and don't want yours to be one such, get in touch with me. It's not a bad thing to make mistakes, everyone makes them. It's the courage to course-correct that counts.<br />
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rad-digitalhttp://www.blogger.com/profile/09041146190181457913noreply@blogger.comtag:blogger.com,1999:blog-623586382300669068.post-27071191747379025772015-10-15T10:23:00.000-07:002018-07-10T05:06:10.744-07:003 steps to choose a name for your business or project.<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="font-size: large;">How to name a business or project - 3 simple and essential steps. </span><br />
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Choose the business name wisely. It's something that can mean the difference between an easy to recall brand name with a matching custom domain, or something that can sabotage your business.<br />
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1) First think of the core spirit behind the business/project/initiative and what you want to do/achieve with it.<br />
2) Write down a bunch of words that come to your mind.<br />
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3) After that, brainstorm combinations with people involved. Get creative, use ethnic words too.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjOAQWWfSctGiXqGKe4AMNzNjO77dTgo4yJJuvrwPolamiZ2ROWl9BRI11XWfQW-on3HoRKLj8qR1ecNqzBETwjS9I4iosPE8w0y3OjUVQCXke_usnDKBSiDP86f1wkpiYDvSOEjvEFhtg/s1600/paper-2056025_1280.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="870" data-original-width="1280" height="271" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjOAQWWfSctGiXqGKe4AMNzNjO77dTgo4yJJuvrwPolamiZ2ROWl9BRI11XWfQW-on3HoRKLj8qR1ecNqzBETwjS9I4iosPE8w0y3OjUVQCXke_usnDKBSiDP86f1wkpiYDvSOEjvEFhtg/s400/paper-2056025_1280.jpg" width="400" /></a></div>
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From this point, the naming process becomes art and creation. A creative name does run the risk of having an unwanted meaning in a different language. Or a negative connotation. Test the name before launching to a larger audience. Large companies spend good money on testing this out, but you can at least check with your online friends and groups.<br />
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As a last step, check out if the domain name is available before you zero-in on the name, especially if the initiative is going to have its own website.<br />
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Hope this article has helped you in naming your brand new business/ project. All the best! </div>
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Found this article helpful? Have any points to add? Please comment. </div>
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rad-digitalhttp://www.blogger.com/profile/09041146190181457913noreply@blogger.comtag:blogger.com,1999:blog-623586382300669068.post-28720780929160479782015-04-19T07:32:00.001-07:002018-07-10T02:35:05.664-07:00Copywriting is about powerful words. Not copious content. <div dir="ltr" style="text-align: left;" trbidi="on">
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People think copywriting is about writing flowery words. It isn't. Copywriting is most effective when it uses potent and powerful words to convey why and how the product or service can make a difference to someone's life. Copywriting is all about more quality, less quantity. It's about using fewer words to convey much more, sometimes conveying entire concepts and vision in a bunch of words. <br />
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Many do not realize that the world's most remembered slogans, marketing campaigns and brand identities have copywriting to thank for. <br />
<a name='more'></a>Even speeches and campaigns for causes need powerful words and slogans to be remembered and acted upon, while the cause itself is powerful. Now, imagine how much more challenging it is to try and make people remember a commercial brand, making it memorable in this hyper-busy world where it has become difficult to remember one's first cousin's birthday? So the next time you see an advertisement or a slogan that you love, or even a memorable page of text, give a moment to appreciate the (mostly invisible, uncredited) copywriter behind it.<br />
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rad-digitalhttp://www.blogger.com/profile/09041146190181457913noreply@blogger.comtag:blogger.com,1999:blog-623586382300669068.post-63815625237126140342014-08-21T22:37:00.000-07:002018-07-10T02:41:44.765-07:00Failcon - A Unique Conference for Startups, Comes to Bangalore<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhTGlKNNyBvL4F3PN5uSjUd7yVUZuJFjQIReFyqAWmRxuu4cX8aZMOPW-L5IiClS5qYRJq9cs1o2gBGkOgqrIWpfYGFOT6L1vC-QvOsRc3MKimK8FHp6kYrXzCSbgl3nDxVENS4Qxv7i3w/s1600/keyboard-648447_1280.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="813" data-original-width="1280" height="253" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhTGlKNNyBvL4F3PN5uSjUd7yVUZuJFjQIReFyqAWmRxuu4cX8aZMOPW-L5IiClS5qYRJq9cs1o2gBGkOgqrIWpfYGFOT6L1vC-QvOsRc3MKimK8FHp6kYrXzCSbgl3nDxVENS4Qxv7i3w/s400/keyboard-648447_1280.jpg" width="400" /></a></div>
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80% of Startups Fail. Does it mean the rest of them, the 20%, never failed? No. It just means that the startups that survived and thrived had founders who understood the real nature of failing, that failing is just a part of the process to succeed. They knew, or learnt, how to not just cope with mistakes and fails, but also use the experience as a strength. They figured out how to leverage failing, rather than letting it weigh them down.<br />
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Failcon is an international conference that celebrates just this fact. It is a conference for startup founders to study their own and others' failures and prepare for success.<br />
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<h3 style="text-align: left;">
Time to give failure a makeover?</h3>
<br />
The people involved in Failcon believe that it's time failure is given its due credit. In a world that it totally enamored by success and constant repetition and references to success stories, it's no wonder that failure is a taboo topic. The founders of Failcon are hoping to change that, to quote them, one city at a time.<br />
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This unique concept took roots in the year 2009, in the city of San Francisco. The objective? To provide guidance and safe spaces for failure. FailCon is conducted in 6 continents and over a dozen cities around the world, including San Francisco, Barcelona, Tokyo, Dubai, Tehran, Porto Alegre and Toulouse.<br />
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<h3 style="text-align: left;">
Failcon at Bangalore:</h3>
<div>
<br /></div>
There's a reason Bangalore is called the Silicon Valley of India. Not only does Bangalore boast of a huge number of software companies, it also has a robust, active startup ecosystem, the biggest in India. Naturally, its the ideal location for providing a forum to discuss failure and ways to deal with it.<br />
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<h3 style="text-align: left;">
When? </h3>
<div style="text-align: left;">
August 23rd, 2014 - Saturday</div>
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Where? </h3>
<div style="text-align: left;">
Pride Hotel - Bangalore, India</div>
<h3 style="text-align: left;">
How? </h3>
<div style="text-align: left;">
Buy tickets at venue or online at <a href="http://india.thefailcon.com/" rel="nofollow">http://india.thefailcon.com/</a></div>
<h3 style="text-align: left;">
</h3>
<h3 style="text-align: left;">
Why?</h3>
To stop fearing failing, and to focus on methods and the right attitude to deal with fails. The wise learn from others mistakes, and it's a great place to listen to others' stories, so you can not only avoid making the same mistakes, but also take away the coping strategies and learnings.<br />
<br />
It's a one day conference for technology entrepreneurs, investors, developers and designers. Participants come from various parts of India. It's a great opportunity to network, pitch or brainstorm your ideas, or perhaps find your ideal co-founder.<br />
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<h3 style="text-align: left;">
Who?</h3>
<div>
<br /></div>
Failcon 2014 has a very interesting line up of speakers and startup founders.<br />
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<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi_zpJR5Lq-GFu-Bq6keo0yEIqqMnLx27xBXpekm0lhrgkYPTTBb9Ius-kDtaKUj-firkBU-7vJHXyPYKBzz7O-byxR5Cf_4tB36dowy-G7XqFo8oRHdX88FZZeRiSZF88IRJAdaVuAJU0/s1600/failcon+speakers.png" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img alt="failcon india speakers location bio" border="0" height="202" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi_zpJR5Lq-GFu-Bq6keo0yEIqqMnLx27xBXpekm0lhrgkYPTTBb9Ius-kDtaKUj-firkBU-7vJHXyPYKBzz7O-byxR5Cf_4tB36dowy-G7XqFo8oRHdX88FZZeRiSZF88IRJAdaVuAJU0/s1600/failcon+speakers.png" title="failcon india 2014 speakers" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Speakers at Failcon India 2014</td></tr>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi_zpJR5Lq-GFu-Bq6keo0yEIqqMnLx27xBXpekm0lhrgkYPTTBb9Ius-kDtaKUj-firkBU-7vJHXyPYKBzz7O-byxR5Cf_4tB36dowy-G7XqFo8oRHdX88FZZeRiSZF88IRJAdaVuAJU0/s1600/failcon+speakers.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-left: 1em;"></a></div>
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Ravi Gururaj, Chairman, NASSCOM Product Council</h4>
Ravi Gururaj is a serial entrepreneur and angel investor building and investing in innovative software products primarily in the cloud, mobile, and big data segments.<br />
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Deepesh Agarwal, CEO of MoveInSync</h4>
MoveInSync has recently raised a little above $2 million in its Series A funding. MoveInSync's solutions power more than 3,000 cabs - provide pickup and drop to 30,000+ users across 7 Indian cities.<br />
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</h4>
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Shweta Punj, Journalist, Author and Social Entrepreneur</h4>
Author of the bestseller 'Why I Failed'- India's first and definitive book that analyses failure in the Indian context.<br />
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</h4>
<h4 style="text-align: left;">
Pallav Nadhani, CEO of FusionCharts</h4>
Pallav is the co-founder and CEO of FusionCharts. He started FusionCharts at the age of 17 to make pocket money. Today, FusionCharts has over 21,000 customers and 500,000 users in 118 countries.<br />
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</h4>
<h4 style="text-align: left;">
Greg Moran, Founder and CEO of zoomcar.in</h4>
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<div>
Named one of India’s most promising start-ups for 2014, ZoomCar is a self-drive car rental company. Very few believed that the concept would succeed, especially in a market like India. However, ZoomCar now operates from more than 25 different locations around Bangalore, as well as new sites in Pune, with ever-growing popularity and demand. </div>
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<h4 style="text-align: left;">
</h4>
<h4 style="text-align: left;">
Lakshmi Rebecca, Filmmaker and Host of "Chai with Lakshmi"</h4>
Lakshmi runs India’s first award-winning Indian online talk show called ‘Chai with Lakshmi’ and is the founder of Red Bangle, a film production house in Bangalore. She is also the brain behind the new Youtube series ‘India Ahead’. Lakshmi’s talk show has had a viewership of nearly 3 million on a zero marketing budget.<br />
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</h4>
<h4 style="text-align: left;">
RK Mishra, Founder of Tenet Technologies</h4>
R.K.Misra was adjudged the winner of the prestigious 'Lead India' campaign conducted by The Times of India in 2008. He is also an entrepreneur founding Tenet Technologies, Tenet Telecom & Tenet Retail with business spanning US, Europe and Japan.<br />
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Fair Disclosure: <a href="http://www.scriptshaala.com/"><span style="color: blue;">www.ScriptShaala.com</span></a> is the Online Marketing Partner of Failcon India 2014<br />
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rad-digitalhttp://www.blogger.com/profile/09041146190181457913noreply@blogger.comtag:blogger.com,1999:blog-623586382300669068.post-1271158860971172132014-08-12T22:36:00.000-07:002018-07-10T04:43:26.317-07:005 tips to increase engagement on your Facebook brand page. <div dir="ltr" style="text-align: left;" trbidi="on">
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How to make your <b>Facebook brand page</b> make a real impact for your business? It could be getting more people to visit your website or your blog. It could be that you want more people to know about what you do (services) or what you make (products).<br />
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Whether you want more likes, shares or leads, building up a following is going to take time. While you try to do that, is your current Facebook audience (fans) engaged?<br />
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You can measure the engagement level of your Facebook posts easily with the help of <b>Facebook insights.</b> If you are not happy with the numbers that you see there, fret not. I have a few tips to help you make things better.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg_UX275iP55_So25yunb59J22bw6EyyWlWNSSE5GOB_I_zq8Jff5M9u6MrgFyu3cOZMugStDFYf4t_X_SYDVCxNESlVFRBej3TTZ8rH5Qz0Z_RQ14DFJb800h6UX1OLOU9sdpHsVW5Nb8/s1600/like-2028538_1280.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1280" data-original-width="1226" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg_UX275iP55_So25yunb59J22bw6EyyWlWNSSE5GOB_I_zq8Jff5M9u6MrgFyu3cOZMugStDFYf4t_X_SYDVCxNESlVFRBej3TTZ8rH5Qz0Z_RQ14DFJb800h6UX1OLOU9sdpHsVW5Nb8/s320/like-2028538_1280.png" width="306" /></a></div>
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<h3 style="text-align: left;">
Here are the 5 tips to increase your Facebook Fan Page engagement:</h3>
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<h4>
</h4>
<h4>
<ol style="text-align: left;">
<li>Post interesting, engaging pictures frequently: <span style="font-weight: normal;">Relevant images are a great way to increase engagement. Just don't overdo motivational stuff. Keep your pictures relevant to your brand image and messaging. </span></li>
<li>Create opportunities to engage: <span style="font-weight: normal;">Ask questions, invite participation, and try to genuinely interact with your Facebook Fans. When you actually try to have conversations, you'll see your Facebook engagement levels improve. </span></li>
<li>Tell your Facebook fans why they should care: <span style="font-weight: normal;">While the meaning and purpose of your services and products might be quite obvious to you, it might not be the same to others who are busy with other things in their life. Make it easy for your audience to understand what is it that you offer and how they would benefit out of your service or product. </span></li>
<li>Keep the content relevant to your brand, but don't talk about your business in every post: <span style="font-weight: normal;">Try a good mix of useful, interesting posts that link back to what you do. </span><span style="font-weight: normal;">While it's a total no-no to hard-sell in every post, be sure to keep your non-promotional posts consistent with your brand. </span></li>
<li>Leverage Facebook Insights: <span style="font-weight: normal;">I say this quite often, and for a good reason. You can improve only what you can measure. So, make the most out of Facebook insights. See what's working with your Facebook fans. Try to replicate the success. But don't do exactly the same thing. Even the best stuff can get boring when repeated. </span></li>
</ol>
<div style="text-align: left;">
If you found my tips useful, please +1 or share using the social bar below. You can also subscribe to my blog so you get the next set of online marketing tips directly to your inbox. </div>
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rad-digitalhttp://www.blogger.com/profile/09041146190181457913noreply@blogger.comtag:blogger.com,1999:blog-623586382300669068.post-73986270587112962952014-02-17T23:04:00.000-08:002017-05-04T10:17:29.564-07:00How to create an online e-commerce store without technical skills. <div dir="ltr" style="text-align: left;" trbidi="on">
<br />
(Updated Post with more Q&A)<br />
<br />
You have a small business. You want to setup an online ecommerce store to make it bigger. But you are not sure how. What will be the cost, which technology to use, whom to hire. Sounds familiar?<br />
<br />
Now, here's the good news!<br />
<br />
You don't need to be a technical person to set up an online ecommerce store. Neither do you need to spend huge amounts of money and wait for months to see your online store up and and running. There are some great online, DIY ( do-it-yourself) solutions that will help you have a web store up and running in no time, with integrated payment gateways and hundreds of products.<br />
<a name='more'></a><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjsIW4Ux10pRDu5zKYx5qIVCd9CQhq4VsNDZhW6L0VWyLfBmjSo8KvPdB9AiBX1Bk1SFwCowrUcOSnlJTOqpqIj8ndqjhllxBqCDkQ25QpwLa0TAP9r8fkrDDlWMroMrrKMS30TVQVK1G8/s1600/ecommerce-1706105_640.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjsIW4Ux10pRDu5zKYx5qIVCd9CQhq4VsNDZhW6L0VWyLfBmjSo8KvPdB9AiBX1Bk1SFwCowrUcOSnlJTOqpqIj8ndqjhllxBqCDkQ25QpwLa0TAP9r8fkrDDlWMroMrrKMS30TVQVK1G8/s400/ecommerce-1706105_640.png" width="400" /></a></div>
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<br />
What's more, most of these stores have Paypal and other popular payment facilitators pre-integrated. Integrating third-party payment gateways is also quite simple, as compared to a website that is being built from scratch. <br />
<br />
<br />
Even if you have a software development background, it makes a lot of sense to use your time to develop and quickly launch your idea, rather than spending months on coding a new website.<br />
<br />
What are the popular options for setting up a DIY e-commerce store?<br />
<br />
1) Shopify<br />
2) MagentoGo<br />
3)BigCommerce<br />
4)Zepo<br />
<br />
<br />
Which software solution is the best for your own e-commerce store?<br />
<br />
This depends on a few factors:<br />
<br />
1) Size of your business<br />
2) Number of products<br />
3) Features needed<br />
4) Customization level needed<br />
5) Time you can spend on managing the site<br />
<br />
<br />
Q: Can I try one of these Online Store Builders before I pay up for my e-commerce store?<br />
<br />
A: Yes, most of these e-commerce site solution providers offer a free trial before you pay up. This trial period is in the range of 2 weeks, which should be good enough for you to explore their tools and features. <br />
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Q: I want my own logo, banner and brand colors on my e-commerce store. Is that possible?<br />
<br />
A:Yes, you can customize your e-commerce store with your logo, banner and brand colors. <br />
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Q: What if I need help in setting up/managing/customizing the store?<br />
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A:<b> </b>You can hire professionals who work on a per hour or per contract basis to help you with tasks that are too technical or time-consuming. <br />
<br />
Q: Are these platforms scalable? Can they cope with sudden spikes in traffic?<br />
A: Actually these are a better bet for sudden spikes in traffic<br />
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Q: What about my data? Is it safe?<br />
A: Your data is much more safer on these platforms as compared to your own private server or a hired space which is managed by a small local team. Paid platforms like Shopify have qualified people working on the safety and staying up to date on the latest security threats and counter-measures. This is hard to achieve with any local team.<br />
<br />
Q: What if I need additional features that are not built in?<br />
A: Most stable and advanced platforms like Shopify offer integrations with 3rd party apps. Sometimes it's as simple as subscribe, setup and go. What might take months for your website development team to code is many times available immediately as a plugin or 3rd party app. Less time spent waiting for a feature, more time selling!<br />
<br />
Do you have more questions? Do you need help with setting up an e-commerce store?<br />
<br />
<br />
Write to us @ contact at scriptshaala dot com, we'll help you. </div>
rad-digitalhttp://www.blogger.com/profile/09041146190181457913noreply@blogger.comtag:blogger.com,1999:blog-623586382300669068.post-19942421713112044812014-02-14T12:10:00.000-08:002014-02-14T12:10:02.688-08:00This Client Wanted an A for the Effort<div dir="ltr" style="text-align: left;" trbidi="on">
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<div>
What do you think? What should have been the response of the content strategist who was doing the website content audit?</div>
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Please comment, and please Google +1 to get notified about future posts. </div>
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rad-digitalhttp://www.blogger.com/profile/09041146190181457913noreply@blogger.comtag:blogger.com,1999:blog-623586382300669068.post-12932910822347378392014-02-12T10:00:00.000-08:002014-02-13T05:12:42.940-08:00How to Create Your Social Media Strategy in 5 Steps.<div dir="ltr" style="text-align: left;" trbidi="on">
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<h2 style="text-align: left;">
<span style="font-size: large;">
Have you ever wondered how to get better results from your social media presence and social media marketing?</span></h2>
<span style="font-size: large;">Here are 5 important steps to define and create a powerful social media strategy:</span><br />
<br />
<h3 style="text-align: left;">
1. Think About and Define Your Goals </h3>
<br />
As with every other strategy, setting your social media strategy also begins with identifying your goals. Remember, these are the goals that you want to achieve for your business. They are unique, and that is why each social media strategy and plan is unique.<br />
<br />
Start by asking yourself what you want to achieve from your social media presence. Make these answers focused,measurable and realistic. Do you want to use social media for generating leads? Is the primary purpose of your social media creating brand awareness? Answers to these questions will help you identify the social media platforms that you should focus on, and what kind of activities should you take up on those social media platforms.<br />
<br />
<h3 style="text-align: left;">
2. Find your Target Audience </h3>
<br />
Defining and not defining your target audience can be the difference between having a successful social media campaign or a money guzzling dud that makes you vow away all things social media.<br />
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Think hard about your target audience. Who are they? What do they do? Where do they stay? Why would they buy your product or take your service? What interests them?<br />
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This research, and ideally, buyer personas created based on this research can help you target your potential leads and customers, and only them.Without an understanding of your target audience, there can't be a strategy, any strategy.<br />
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3. Research The Competition </h3>
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Every business has competition. Even disruptive startups. Check them out. What is their online footprint? What channels are they using? How are they structuring their content? Is their messaging effective?<br />
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The purpose of this competitor research is not to blindly follow them. It is to understand what they are doing well, and where they are failing; using this understanding to sharpen and polish the content strategy and social media strategy. It is an essential part of differentiating your business from your competitor's.<br />
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4. Shortlist Social Media Platforms </h3>
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Social media offers many platforms to choose from - Facebook, Twitter, Instagram, LinkedIn, Pinterest, Youtube, Foursquare, and the silently powerful Google Plus. It is almost impossible for a business to have a powerful presence on all the available social media platforms. Not just that, it is also impractical and a waste of money and resources.<br />
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While setting the social media strategy of a business, one should match the requirements of the business to that of the opportunities available on a social media platform. The business criterion includes brand image, product and goal requirements. Analyze the social media on the basis of the kind of tools that it offers, the nature of interactions that take place on that platform, and the mindset of the users when they are using the social media platform. <br />
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5. Create Content For Various Media and Devices </h3>
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Now that the research is done and social media platforms are shortlisted, it's time to create customized content for each of the channels. Each social media platform is different, and the content needs to be tailored to what works best on that platform. We also have to make the content accessible on all kinds of devices, including smartphones and tablets. This means finding the balance between detail and description; finding that sweet spot where the reader is told enough to take the desired action, but not so much that he/she gets bored and skips to the next interesting update. </div>
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Hope you have found this article useful for your business. Please comment to ask any questions!<br />
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rad-digitalhttp://www.blogger.com/profile/09041146190181457913noreply@blogger.comtag:blogger.com,1999:blog-623586382300669068.post-68396471281459490082014-01-13T01:25:00.000-08:002014-01-13T01:25:14.092-08:00Greed in the times of Social Media!<div dir="ltr" style="text-align: left;" trbidi="on">
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rad-digitalhttp://www.blogger.com/profile/09041146190181457913noreply@blogger.comtag:blogger.com,1999:blog-623586382300669068.post-83698492685172476552014-01-10T02:38:00.003-08:002014-01-12T07:40:41.047-08:00A day in the life of a marketing consultant. <div dir="ltr" style="text-align: left;" trbidi="on">
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rad-digitalhttp://www.blogger.com/profile/09041146190181457913noreply@blogger.comtag:blogger.com,1999:blog-623586382300669068.post-13907826618546036082013-12-27T09:20:00.000-08:002013-12-27T09:29:08.461-08:00Google Plus (G+) Basics for Entrepreneurs and SMBs<div dir="ltr" style="text-align: left;" trbidi="on">
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5 reasons you should have a Google plus page:</h3>
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<li>G+ is good for your SEO. </li>
<li>G+ will help your business to be found on places and maps. </li>
<li>G+ is more secure. </li>
<li>G+ posts reach a wider audience, via Google search results. </li>
<li>G+ is not just a social network to share posts and videos. It’s much more than that.</li>
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6 steps to get started on Google Plus:</h3>
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<li><span style="font-family: Arial, Helvetica, sans-serif;">Create a Google plus profile. Use your name (not business name), and don’t use any special characters. </span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">Circle (add) your friends and business associates. </span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">Create a business page, using your business name. </span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">Add a tagline and fill in the ‘about’ section. </span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">Link your website to your G+ business page. </span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">Start posting relevant content about your business regularly. </span></li>
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7 tips to get more out of Google Plus:</h3>
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<ul style="text-align: left;"><span style="font-family: Arial, Helvetica, sans-serif;">
<li>Mention people using ‘+’ or ‘@’. </li>
<li>Circle people and businesses you know. </li>
<li>When posting images or videos, write about them. </li>
<li>Add your business to Google Local . </li>
<li>Add a Google plus button to your website/blog. </li>
<li>Join relevant communities; network. </li>
<li>Use the platform to interact, engage and build credibility.</li>
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<span style="font-family: Arial, Helvetica, sans-serif;">Any questions or doubts? Feel free to comment, and I'll reply!<br /><br />Need help? It's my business to help you! Reach out via the contact form.<br /><br /><i><b>If you found this blog post useful, don't forget to click on the G+1 button below!</b></i></span><span style="font-family: Arial, Helvetica, sans-serif;"> </span><br />
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rad-digitalhttp://www.blogger.com/profile/09041146190181457913noreply@blogger.comtag:blogger.com,1999:blog-623586382300669068.post-32277841583473323182013-10-18T10:00:00.001-07:002013-10-18T10:05:29.487-07:00Why content writing and writing for the web can mean different things.<div dir="ltr" style="text-align: left;" trbidi="on">
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Let's say you need to create content for your website, and you are looking to outsource the work. Who should you hire? Will any content writer with decent writing skills suffice, or is there something else that you need to know?<br />
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<span style="font-weight: normal;">Web content writing and simple content writing need different skills. Although both require a good command over language and the ability to communicate, writing for the web can be a very different ball game.</span></h4>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjhskLjBQ8Qh6yPj1xHRCiiVZlTicNKwZlJcHQZTokBy5v_3O8ezzhyphenhyphenNEBHTu6IqwIdBEg63s6MvqH7FYP2bAdmy7H5AOxa8AcZloL0EHPnR9yZ1WHn4VGNJS-FSlNRr_LVWMbcP1os4S8/s1600/Why+content+writing+and+writing+for+the+web+can+mean+different+things..png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjhskLjBQ8Qh6yPj1xHRCiiVZlTicNKwZlJcHQZTokBy5v_3O8ezzhyphenhyphenNEBHTu6IqwIdBEg63s6MvqH7FYP2bAdmy7H5AOxa8AcZloL0EHPnR9yZ1WHn4VGNJS-FSlNRr_LVWMbcP1os4S8/s1600/Why+content+writing+and+writing+for+the+web+can+mean+different+things..png" height="253" width="400" /></a></div>
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Let’s see why.</h3>
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A content writer’s job is to communicate information in a written form. They just need to focus on getting the right information in the appropriate order, and make sure that it reads well. It is not the writer’s job to know, understand, and factor in how the content is going to reach the target audience. <br />
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On the other hand, a professional web content writer’s job is a little more complex. They need to consider the expectations and needs of 2 sets of audience. <br />
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1. Men <br />
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2. Machines <br />
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The first, of course, is the target audience. Who is going to read the content, what should the content lead them to do, how to make them remember the organization, and last but not least, keep them on the website and lead them to more content. <br />
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The second, machines, is an oversimplification for search engines and social media platforms. The most effective and powerful content can’t do much for a company if it is not discover-able. This is why web content needs to factor-in the mechanics of the digital discovery mediums, i.e. search engines and social media. This doesn't mean gaming the system (as believed by numerous SEO agencies), but to make the content web-friendly, so that it is actually found and read. <br />
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One might wonder which aspect should one focus on. Men or machines? I would definitely say write for your target audience. Your web content should answer their questions, give them all the information they need to pick up the phone and give you a call, or fill in that query form. Users always come first. But that doesn't mean we can ignore the digital media and how content is processed before it is found by your end user, and how the user is going to actually read it. <br />
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So the next time you need some web content for your organization, make sure you are hiring someone who writes well, but also understands the digital medium and its demands.<br />
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rad-digitalhttp://www.blogger.com/profile/09041146190181457913noreply@blogger.comBangalore, Karnataka, India12.9715987 77.59456269999998312.4737417 76.946369199999978 13.4694557 78.242756199999988