3 steps to choose a name for your business or project.

How to name a business or project - 3 simple and essential steps. 

Choose the business name wisely. It's something that can mean the difference between an easy to recall brand name with a matching custom domain, or something that can sabotage your business.
  1. First think of the core spirit behind the business/project/initiative and what you want to do/achieve with it. 
  2. Write down a bunch of words that come to your mind. 
  3. After that, brainstorm combinations with people involved. Get creative, use ethnic words too. 

how to name your business, how to name a project
A unique and creative name gets you more attention and increases recall value. 

From this point, the naming process becomes art and creation. A creative name does run the risk of having an unwanted meaning in a different language. Or a negative connotation. Test the name before launching to a larger audience. Large companies spend good money on testing this out, but you can at least check with your online friends and groups.

As a last step, check out if the domain name is available before you zero-in on the name, especially if the initiative is going to have its own website.

Hope this article has helped you in naming your brand new business/ project. All the best! 

Found this article helpful? Have any points to add? Please comment. 

Popular posts from this blog

Copywriting is about powerful words. Not copious content.

5 tips to increase engagement on your Facebook brand page.

6 simple tips to write better marketing copy.