How to name a business or project - 3 simple and essential steps.
Choose the business name wisely. It's something that can mean the difference between an easy to recall brand name with a matching custom domain, or something that can sabotage your business.
- First think of the core spirit behind the business/project/initiative and what you want to do/achieve with it.
- Write down a bunch of words that come to your mind.
- After that, brainstorm combinations with people involved. Get creative, use ethnic words too.
|A unique and creative name gets you more attention and increases recall value.|
From this point, the naming process becomes art and creation. A creative name does run the risk of having an unwanted meaning in a different language. Or a negative connotation. Test the name before launching to a larger audience. Large companies spend good money on testing this out, but you can at least check with your online friends and groups.
As a last step, check out if the domain name is available before you zero-in on the name, especially if the initiative is going to have its own website.
Hope this article has helped you in naming your brand new business/ project. All the best!
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