Showing posts from February, 2014

How to create an online e-commerce store without technical skills.

(Updated Post with more Q&A)

You have a small business. You want to setup an online ecommerce store to make it bigger. But you are not sure how. What will be the cost, which technology to use, whom to hire. Sounds familiar?

Now, here's the good news!

You don't need to be a technical person to set up an online ecommerce store. Neither do you need to spend huge amounts of money and wait for months to see your online store up and and running. There are some great online, DIY ( do-it-yourself) solutions that will help you have a web store up and running in no time, with integrated payment gateways and hundreds of products.

This Client Wanted an A for the Effort

What do you think? What should have been the response of the content strategist who was doing the website content audit?
Please comment, and please Google +1 to get notified about future posts. 

How to Create Your Social Media Strategy in 5 Steps.

Have you ever wondered how to get better results from your social media presence and social media marketing?Here are 5 important steps to define and create a powerful social media strategy:

1. Think About and Define Your Goals 
As with every other strategy, setting your social media strategy also begins with identifying your goals. Remember, these are the goals that you want to achieve for your business. They are unique, and that is why each social media strategy and plan is unique.

Start by asking yourself what you want to achieve from your social media presence. Make these answers focused,measurable and realistic. Do you want to use social media for generating leads? Is the primary purpose of your social media creating brand awareness? Answers to these questions will help you identify the social media platforms that you should focus on, and what kind of activities should you take up on those social media platforms.

2. Find your Target Audience 
Defining and not defining your target…